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The Rebels

Two friends, one obsession

We founded JediOnTheFly in 2025 as two jaded technology and innovation veterans. One of us literally sitting in the smoldering ashes of a research business disrupted by LLMs.

But we found common cause in going beyond using AI to make what we do a little better, faster, easier or cheaper. Instead, we share the idea that there are new categories of interaction and new business models better aligned for our chaotic times. And LLMs are not simply 'agents' but co-creative thinking partners and provocateurs. We believe the world has barely begun to tap the immense creative and serendipitous potentials of the great tech of our time.

The Founders
Hamid - Co-founder of JediOnTheFly

Hamid Ennachat

Poitiers, France

Hamid has been working for decades with emerging technologies through relentless experimentation. An auto-didact of sorts, he is a passionate observer of language, and their near magical powers of incantation. LLMs are his perfect playground. Hamid is above all, our chief innovative problem solver, generating 100s of controlled tests to develop precise architectures and algorithms, that evolve at the speed of AI.

Curtis - Co-founder of JediOnTheFly

Curtis Michelson

Orlando, Florida

Curtis has spent decades developing relationships with the folks who are doing the most interesting work in transformative organizational change. He is the relationship builder and front face of the firm. At his best, he facilitates creative collision of others' ideas with his own to maximize client value discovery potential. His mad quest is help you locate the hypothesis your organization is almost asking, and surface it.

The Business Backstory

What's with the name?

We met on a public AI tinkerers forum in late 2024 and recognized something in each other immediately, neither of us was just tinkering with prompts. We were both already well past that, pushing every new model to its creative limits.

Curtis had built the Binky Innovator, a personalized design thinking tool using forced constraints. Hamid had built something stranger and more beautiful: Jedi On The Fly, an AI skill factory that could conjure expert archetypes on demand, complete with Star Wars voice and combinatorial genius.

When Hamid shared it, the name was too good not to keep. Two tinkerers, one name, and the slow realization that what each of them had built alone was only half the thing.

Ready to begin?

Whether you're exploring our JediSignals scan, our innovation games, or just wanting to see if we're the right team for your challenge — there's a next step for wherever you are.

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