How we work

Surface what's hidden
Align what matters

What eats strategy for lunch? False assumptions, hubris, premature conclusions, and stories that are comfortable but untrue. Let's disrupt those patterns.

The times we are living through...

Sensemaking Under Stress

Low trust. Deepfakes. Algorithmic amplification. Political surrealism. All of this does something specific to how people make sense of their world.

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Let's stay in the productive dynamic middle: clear-headed, decisive, and adaptive.

Strategic facilitation session with teams engaged in collaborative exercises
What this enables

Teams that can hold complexity

Making big bets without betting the farm

When you know what you actually know versus what you're assuming, you can size your bets appropriately. Bold moves, eyes open.

Noticing weak signals early

Epistemic hygiene clears the noise. When you're not defending premature conclusions, you can see what's actually emerging.

Avoiding groupthink and strategy theater

When it's safe to question confidence, teams stop performing agreement and start doing real thinking together.

Moving fast without fooling themselves

This isn't about slowing down decisions. It's about reducing costly rework, reversals, and surprises down the road.

How we say it

The JediOnTheFly stance

"We don't argue with ideas. We stress-test how they're held."

"Strong strategies survive being questioned."

"We help teams stay oriented when the map keeps changing."

"Less certainty. Better judgment."

Ready to explore?

Try our ai-innovation games like the Futures Wheel or the Value Network, our JediOracle design fiction board, or a custom engagement